We build the platform, shape the story, and turn attention into growth.
Production — Colorado location shoot
Digital — owned platform
MMA Star Anthony “Rumble” Johnson’s Comeback Includes Selling NFTs on Mark Cuban’s Lazy.com
National business coverage of the subject FuturaComm positioned.Media — earned record
Selected coverage, interviews, and media outcomes created through positioning, narrative, and sustained execution.
Editorial featureAnthony “Rumble” Johnson
A national business desk carried the comeback on its own terms — the placement the positioning work was built toward, with first-party participation inside the story itself.
Ron Dixon / 2 THE MAXX
A team publication put the athlete and the series in the same conversation, on camera.
Watch on the Sports Illustrated sourceAnthony “Rumble” Johnson
A long-form combat-sports interview covering the subject’s career, layoff and return — booked as part of the interview program supporting the comeback narrative.
Watch on the Morning Kombat source
Editorial featureRon Dixon / 2 THE MAXX
Read the USA Today source
FuturaComm leadership quotedFuturaComm leadership
Read the Los Angeles Times sourceDigital creates the owned platform. Authority establishes the position. Media earns the attention. Television extends the story into long-form property and distribution opportunity. Each one makes the next cheaper to win.
Creates the owned platform
Architecture, interface, copy, search structure and attribution built as one asset the business owns — the destination every other discipline sends demand to.
Feeds Media: a platform worth linking to.
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Establishes the position
Positioning and narrative built on a verifiable professional record, so the claim survives scrutiny from a buyer, a partner or a journalist.
Feeds Television: a position worth building a format around.
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Earns the attention
Relevance, materials and timing pursued honestly — coverage that sends qualified attention back to the owned platform instead of into a feed.
Returns traffic and credibility to Digital.
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Extends into owned IP
Development, packaging, oversight and distribution strategy — turning a proven position into long-form property with commercial upside beyond a campaign.
Extends Authority into distribution and partnership.
Go deeperA connected local-growth platform built around service architecture, city-level search pages, and qualified inquiry paths, with mobile conversion and attribution built in.
Three booked jobs from the first seven Google Ads clicks after the new site launched.
Early sample only — not a long-term benchmark or guarantee.
An editorial storefront where product, personality and buying paths sit in the same composition.
Visit the live site
Menu-forward structure, ordering and call paths built for mobile, and a local search foundation that matches how people actually look for food nearby.
Visit the live site
For Microsoft Bing Travel, a library of more than 150 destination films was planned, captured and finished entirely inside Microsoft Flight Simulator — a repeatable system built to hold broadcast quality at volume.
Read the case studyCreative strategy, a 60-second broadcast commercial, radio development, athlete endorsements, legal coordination and media-buy support — one accountable team from brief to broadcast.
Read the case study
FuturaComm identified, pursued and negotiated the Jaguar Land Rover North America sponsorship for its own cinematic travel-adventure series.
Read the case studyPositioning decides the structure. Structure decides what search can reach. Search decides which inquiry paths matter — and attribution shows which of those paths is worth funding next.
Digital capabilityOrbit case study
Attention is earned. Authority is built.
Two selected projects show the difference. For Robert Hetsler, the work was ordering a real professional record into a position an editor could verify. For Anthony “Rumble” Johnson, the same discipline carried a comeback story into a national feature with first-party participation from the people the story depended on.
The claim, the evidence behind it, and language that survives being repeated by someone else.
The order in which the record is told, so each part makes the next credible.
Relevance, materials and timing — pursued honestly, never guaranteed.
FuturaComm develops, packages, strategically oversees, coordinates with qualified production partners, and handles distribution strategy.
Television capability
Stills from FuturaComm production records. No network or platform affiliation is implied.
Be seenproperly.
One accountable team across digital, authority, media and television.
