An original series built, sponsored, and taken to national television.
FuturaComm developed Life Untamed, secured Jaguar Land Rover North America as the automotive sponsor, and secured broadcast distribution on NBC Sports Network through direct negotiations with the network's then-VP of Programming.
The engagement connected original intellectual property, series development, network negotiation, national sponsorship, production integration and custom automotive photography within one property.
- Property
- Life Untamed, original television series
- Broadcast distribution
- NBC Sports Network
- Automotive sponsor
- Jaguar Land Rover North America
- Integrated vehicle
- Land Rover Defender
- FuturaComm role
- Series development, sponsorship, network negotiation and distribution
- Property
- ORIGINAL TELEVISION SERIES
- Broadcast distribution
- NBC SPORTS NETWORK
- Automotive sponsor
- JAGUAR LAND ROVER NORTH AMERICA
- Integrated vehicle
- LAND ROVER DEFENDER
Life Untamed — a cinematic travel-adventure series developed by FuturaComm.
Secured by FuturaComm through direct negotiations with the network's then-VP of Programming.
National sponsorship identified, pursued and negotiated by FuturaComm.
Written into the series and photographed for the partnership.
From original property to national distribution.
Life Untamed began as original FuturaComm intellectual property. FuturaComm developed and packaged the series, negotiated directly with the then-VP of Programming for NBC Sports Network, and secured broadcast distribution. The company then identified Jaguar Land Rover North America as the appropriate automotive sponsor, negotiated the partnership, and integrated the Land Rover Defender into the property.
FuturaComm secured broadcast distribution on NBC Sports Network through direct negotiations with the network's then-VP of Programming.
Development, distribution, sponsorship.
FuturaComm created and packaged the property, negotiated its broadcast distribution directly with the network, closed the national sponsorship, integrated the vehicle into the series, and produced the original automotive photography behind the partnership.
Television capability- 01
Original-series development
Life Untamed originated as FuturaComm intellectual property — format, editorial premise and property development carried in-house.
- 02
Packaging
Building the property into a presentable series package that a national network and a national brand could both evaluate.
- 03
Broadcast-distribution negotiation
Direct negotiation with the then-VP of Programming for NBC Sports Network, which secured broadcast distribution for the series.
- 04
Sponsorship prospecting and negotiation
Building the target list of national automotive brands, then carrying the pitch through Jaguar Land Rover North America's marketing organization to closed terms.
- 05
Vehicle integration and production strategy
Writing the Land Rover Defender into the series as a working part of the story rather than an inserted product shot.
- 06
Custom automotive photography and partner materials
Original Defender photography — exterior, interior, technology and series-branded imagery — produced for the partnership alongside the supporting partner materials.
The property carried its own mark.
The Life Untamed identity was developed as part of the engagement and used across the series package, the sponsorship presentation and the vehicle integration.
Owning the property changes the conversation.
Life Untamed connects original intellectual property, television development, network negotiation, national-brand sponsorship, production integration and custom automotive photography in a single engagement — the same sequence FuturaComm runs for client campaigns, applied to a property of its own.