Brief to broadcastin fourteen days.
A national television and radio campaign delivered from brief to broadcast in fourteen days.
UltraCore Power came to FuturaComm to move beyond digital advertising and launch a broadcast campaign. The engagement connected creative strategy, commercial production, professional talent, radio development, legal coordination, reusable high-resolution footage, athlete endorsements and media-buy support — after other production companies estimated two to three months for the work.
Broadcast commercial, radio, athlete endorsements and media strategy — delivered as one campaign inside a single production window.
A campaign — not just a spot.
The finished work gave the brand a premium commercial, hours of reusable production footage, broadcast-ready assets, professionally produced radio advertising, athlete endorsements and a coordinated media strategy.
The documented media buy reached $250,000 per month—an annualized media-spend run rate of approximately $3 million.
- Brief to broadcast
- 14 DAYS
- Endorsements
- NHL + NFL
- Media buy
- $250K / MO
- Reusable footage
- 4K / 8K
Delivered on an aggressive two-week schedule.
Athlete endorsement deals negotiated and closed.
The client's monthly broadcast buy — an annualized run rate of approximately $3 million.
A high-resolution library retained for future use.
- 01
Creative strategy
The claim, the offer and the spot structure agreed before a camera was booked — built custom to the brand rather than assembled from stock footage.
- 02
Production
Cinema cameras, controlled lighting and precision audio, with crew, talent and locations coordinated to a two-week schedule.
- 03
Broadcast and radio
A 60-second broadcast spot cut to television specification, with a companion radio campaign developed alongside it.
- 04
Clearance and buy
Legal-review assistance through approvals, then support for the media buy that carried the finished campaign to air.
- 60-second broadcast television commercial
- Cutdowns and broadcast-ready delivery masters
- Radio campaign development
- Professional talent and athlete endorsement activity
- Legal-review coordination
- Reusable 4K and 8K footage library
- Product cinematography
- Media-buy support
“They delivered far more than we originally expected. They produced a beautiful commercial, secured professional talent, helped with our radio advertising, coordinated legal review, and gave us hours of high-quality footage we continue to use today. They treated our company as if it were their own.”
Chief executive, UltraCore Power
Broadcast rewards teams that can decide quickly.
One accountable group across creative, production, clearance and buy is what turns a two-month estimate into a fortnight on air.