client work

A retail identity translated into an interface

Taste is a conversion mechanism.

An editorial storefront that translates the bakery's personality into a clear product-led experience across desktop and mobile.

Client
Kenzie Kate's Baked Goods
Disciplines
Digital platform · Art direction · Commerce structure
Kenzie Kate's Baked Goods responsive digital presentation shown on a laptop and phone
FuturaComm presentation containing an approved capture of the website.
Context

The approved presentation shows a warm retail composition on laptop and phone, with product imagery, restrained typography and buying paths sharing the same frame.

Challenge

The interface needed to feel distinctive without letting decoration compete with products, availability or the route to purchase.

For a product business, visual character earns attention only when the buying path stays legible.

Design rationale
  1. 01

    Product hierarchy

    Baked goods lead the composition and establish appetite.

  2. 02

    Editorial rhythm

    Type, spacing and image scale give the storefront its voice.

  3. 03

    Commerce structure

    Product discovery and buying actions remain explicit.

  4. 04

    Responsive continuity

    The same hierarchy is preserved in a narrower mobile reading order.

Work completed
  • 01Digital platform design
  • 02Art direction
  • 03Product hierarchy
  • 04Commerce structure
  • 05Responsive interface design
Outcome

The design gives the bakery a recognizable storefront system that keeps product, personality and the buying path together. No sales or conversion result is claimed here.

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There is no upfront payment. Nothing is due until you love the completed website and are ready to launch.

Digital capability