An athlete. An adventure. A format.
Development and packaging around Ron Dixon as the center of an athlete-led adventure format, supported by production coordination and a documented public record.
An athlete becomes the center of a format.
The project began with a clear editorial center: Ron Dixon’s identity as a former professional football player and an active participant in adventure. The format was developed around that point of view rather than around a generic travel premise.
FuturaComm’s work connected series development, packaging and production-partner coordination, giving the property a coherent narrative and a concrete set of materials for the next conversation.
A package built for the conversation.
Key art, format language and production coordination gave partners and media a concrete property to evaluate. Contemporary coverage described the project as positioned for NBC Sports Network; that is an announcement from the period, not evidence of completed airing.
A public record around the project.
Sports Illustrated and USA Today / Giants Wire covered the project’s announcement and production involvement. The What a Rush interview adds Ron’s own perspective to the record.
The Legend of Ron Dixon — Who Will Be the Next Giants-Eagles Hero?
Editorial feature- The Ritz Herald
Adventure Travel Series 2 THE MAXX Takes a New Approach to Travel Television
Publisher feature 
Catching Up with Former New York Giants Receiver Ron Dixon
Editorial interview
Ex-Giant Ron Dixon Bringing Adventure Series 2 THE MAXX to NBC Sports
Editorial feature- Sports Illustrated
Video interview with former New York Giants receiver Ron Dixon
Video interview - Associated Press Pro Football Podcast
What a Rush — AP Pro Football Podcast episode featuring Ron Dixon
Podcast interview