A personal story. A long-form ambition.
Original development, editorial narrative, packaging and production-partner coordination around Robert Hetsler’s story.
A life story, developed for long-form.
The work shaped Robert Hetsler’s personal account into a long-form editorial premise, giving production partners a clear subject, narrative direction and development package to consider.
Development and packaging brought together the narrative, production materials, partner coordination and a public announcement record.
From narrative to production materials.
Behind the scenes, the project moved from narrative development into production materials. These stills document work around the property.
The public announcement.
A June 18, 2021 New York Weekly placement announced future Amazon Prime distribution and production. The publisher expressly labels it branded content. It documents what was announced at that time; it is not proof of a completed release or an organic earned feature.
Branded content. The publisher’s disclosure remains attached to the record below.
- The Ritz Herald
True-Crime Docu-Series Announced for Amazon Prime Distribution
Publisher feature - New York Weekly
Robert Hetsler Amazon Prime Docu-Series Announcement
The publisher labels this placement branded content.
Branded content